Get to know About KSI and Logan Paul’s PRIME Business
This Prime drink must be familiar to many people, especially those who love sports leagues and young people. There are already three big football clubs sponsored by the business owned by KSI and Logan Paul, namely Barcelona, Arsenal and Bayern Munich. Prime is also a sponsor of the martial arts sports league, UFC. Another sports league sponsored by Prime is a baseball club called the Los Angeles Dodgers.
Before we discuss Prime drinks further, let’s first look at the owner of the Prime drinks business. KSI and Logan Paul are famous influencers in the United States. KSI comes from England and Logan Paul comes from the United States. The two of them were originally boxing rivals. However, they decided to finish this old story and work together to form the Prime beverage business which was officially formed in January 2022. KSI and Logan Paul each have tens of millions of followers on their social media starting from Instagram, YouTube and TikTok. With so many followers, it’s not surprising that their business, which is barely two years old, has gone global.
Actually, what is Prime drink? The first drink released by Prime was a hydration drink. This hydration drink is similar to the previously famous global drink brand, namely Gatorade. Prime hydration drink, quoting from menshealth.com contains 10% coconut water, 825gr electrolytes, 250mg BCAA, vitamin B and many anti-oxidants. There are many flavor variants available, starting from Glowberry, Lemonade, Lemon Lime and others.
After making this hydration drink, Prime made a new type of drink, namely an energy drink. Previously, hydration drinks were packaged in bottled form. This energy drink is packaged in canned drink form. Quoting from menshealth.com, this energy drink contains 200mg of caffeine, twice as much as other energy drink brands such as Red Bull and Monster. You could say, what consumers will get after drinking this energy drink is only caffeine. This drink also provides many flavor variants such as Tropical Punch, Ice Pop, Orange Mango and others.
In their first year, citing CNN, Prime generated 250 million US dollars or the equivalent of 3,924,187,500,000 rupiah as of October 9 2023. For the first quarter of 2023, Prime Hydration has gained a 5.8% dollar share of sports drinks, according to data from Beverage Digest. Although this figure is far behind Pepsi’s Gatorade (43.8%), Coca Cola’s Body Armor (14.4%) and Powerade (7.6%), Prime’s growth poses a threat to those brands, in that period Gatorade and Body Armor decreased while Prime experienced an increase.
Considering the attractiveness of KSI and Logan Paul, Prime’s beverage business performance will certainly continue to increase every year. With tens of millions of followers on social media, KSI and Logan Paul can advertise and get people to buy their drinks.
